Send test messages to colleagues to perform a double check. 2) the message is not helpful if the email is totally focus on the sending company. On how expert. Solid it is and on all the products or services offer. How can it represent value for the prospect who reads it? Never forget to include content that may be useful to the recipient at that particular moment of the purchasing cycle: a link to the latest article on the company blog or to a landing page to download a practical guide.
That is not spam when well written and
Sent to the right people. Emails are still a very valid digital marketing tool for finding new customers and increasing B2b Leads the revenue of a b2b company. The same cannot be said about campaigns sent generically to lists of purchas contacts who perhaps have never request to receive your emails. Let’s then delve into the mistakes not to make when creating email campaigns.
A list of suggestions to make
The email does not contain the recipient’s name nobody likes receiving a message that starts with “hello [name]” or “dear madam/dear sir” and it is very likely Phone Number HK that if you don’t know the sender you won’t even continue reading. It is very important to enter the contact name to give the feeling that. The message is tailor-made and not sent to hundrs of other people. If you use templates. Check 10 times that you have enter all the recipient’s data; if you rely on a marketing automation .
